Post Date December, 03 2023
Taobao released online shopping data in 2010: Men are crazier than women
Online shopping is popular in the world. On January 9, the 2010 online shopping data released by Taobao, the largest e-commerce retail platform in China, in Beijing showed that men are far crazier than women in online shopping.
According to the data, the registered users of Taobao reached 370 million and the number of online products reached 800 million in 2010. At the same time, the transaction volume of B2C business represented by Taobao Mall has quadrupled in 2010 and will continue to increase in the next few years
China Eastern Airlines 6.55+0.050.77% Hainan Airlines 7.91+0.030.38% maintained this growth rate. In the past year, Taobao has sold an average of 48000 items per minute, including 864 clothes, 36 mobile phones, 880 cosmetics, 85 books, 53 bags of diapers and 13 lamps.
The craziest day came on November 11, when the one-day trading volume of Taobao reached 1.95 billion yuan. This figure has exceeded the total daily retail sales of social consumer goods in Beijing, Shanghai and Guangzhou.
Trend 1: The total online shopping consumption of men far exceeds that of women
According to the data released by Taobao, as of the end of 2010, Taobao had 370 million registered users. 60 million people visit Taobao every day. According to the data, 1.2 out of every two netizens are Taobao users. From the perspective of age distribution, people aged 18-34 are the main force of online shopping, especially the number of consumers aged 18-24 increased more than all age groups in 2010, and online shopping has become an essential part of young people's lives.
According to the data, the proportion of male consumers on Taobao exceeded that of women in 2010. The former accounted for 53.9%, while the latter accounted for 46.1%. The consumption amount of male consumers is nearly 8 percentage points higher than that of female consumers. Men's online shopping is also crazy.
Although key data such as the number of transactions and the number of transactions show that female consumers are higher than men. In the data of unit price per customer, men are higher than women, even reaching the level of 1.5:1. This shows that women are more willing to buy relatively cheap goods many times, while men are more generous and buy expensive goods.
"Generally speaking, male consumers tend to buy goods with high unit prices, such as digital, furniture, household appliances, sports shoes and outdoor products, while female consumers mainly spend more on small amounts of clothing, food and accessories, which results in the total consumption of men exceeding that of women, and the single transaction amount is high." Zhang Yong, chief financial officer of Taobao, said that even in the same industry of clothing, The average consumption price of men's clothing is also higher than that of women's clothing.
Trend 2: Mobile phones below 2000 yuan and small household appliances below 300 yuan are hot sellers
In 2010, among the 3C products of Taobao, the sales of mobile phones and mobile peripheral products accounted for 31% of the total 3C products of Taobao. The "three major items" of mobile phones, digital cameras and laptops account for more than 50% of the sales of Taobao 3C. The average daily traffic of Taobao Electric City has exceeded 3 million, which has exceeded the average daily traffic of Gome Electric with 1300 stores. In the middle of 2010, Nokia and Apple respectively occupied 44% and 31% of the mobile phone sales market, among which the Nokia 5230XM, iPhone 3GS and Nokia 5800Tube touch screen smart phones ranked among the top three mobile phone products.
It is worth noting that the average selling price of most single items of mobile phones on Taobao is less than 2000 yuan, reflecting that Taobao buyers still take "affordable" and "practical" as the selection criteria. Among them, 40% of buyers choose mobile phones in the price range of 1001-2000 yuan, while mobile phones below 1000 yuan occupy 30% of the space. In contrast, the market acceptance of mobile phones above 3000 yuan is slightly low, with only 16% of the market share. According to the data obtained from Taobao data platform, black mobile phones took the first place with 33% share, followed by white mobile phones with 15% share.
In the category of electrical appliances, small household appliances with a price range between 201 yuan and 300 yuan are the most popular, and such household appliances are mainly white appliances such as soybean milk machines, electric razors, juicers, etc., while high-end appliances are still in development due to price and volume factors. Among the top ten household appliance brands on Taobao, Midea, Philips and Haier Appliances ranked the top three with a share of more than 10%; The Jiuyang series kitchen appliances are also favored by young online shoppers because of their healthy and fashionable brand image, and become the most popular kitchen brand.
